If you are new to developing an online store, finding an online shopping cart builder may not be your first thought. In fact, you may not even really know what an online shopping cart is. An online shopping cart allows the customers of your web venture to place items in a ‘cart,’ review an order and check out their items. Many aspiring online businessmen and women fail to recognize the importance of this software.
Baymard.com averaged cart abandonment rate (leaving a website and failing to make a purchase after items have already been put in the shopping cart) at 67.89%. This very high statistic shows that it doesn’t take much for a potential customer to back out on a purchase. Why is that? According to ipage.com, although there are many factors that explain this trend, failing to invest in a quality online shopping cart will more than likely drive visitors away from your online venture. This article describes the main two types of online shopping carts and which one may be best for your site.
Hosted Shopping Carts
Hosted shopping carts have been developed to help new online business owners to offer quality shopping cart platforms that work and don’t require much technical knowledge. The host website usually sets up the online shopping cart as well as other features of the online boutique and make it ‘user friendly.’ You can start selling very quickly and don’t have to worry about hiring an outside consultant to ensure the website is functional before you open your site.